Product launch · · 6 min read
Introducing Aurari: an AI influencer agency, run by people
Aurari is Veoksha's AI influencer and UGC ads agency: AI creators for brands, cast in UGC ads, spec remakes, try-ons and campaigns.
By Mohit Anand
In short
- Aurari (aurari.veoksha.com) is Veoksha's AI influencer and UGC ads agency in India.
- It builds, manages and casts AI creators: fictional characters with a fixed face, voice and world.
- Brands book spec ad remakes, AI UGC ads, virtual try-ons and month-long campaigns.
- Each creator also has her own page, a shop of try-on picks with paid links, and a shelf of digital products.
- Every post is labelled as AI, and a person approves every frame.
Aurari is the newest product from Veoksha, and it is a little different from the others. Swara answers phone calls, Medhya publishes books, GemCode writes code. Aurari makes faces: AI creators that brands can cast in their ads and campaigns.
It is live at aurari.veoksha.com. This post covers what Aurari is, what brands book from it, and the rules we built it around.
What Aurari is
Aurari is an AI influencer and UGC ads agency in India. We build AI creators, manage them, and cast them in brands' content. Each creator is a fictional character with a fixed face, figure, voice and world, and stays the same person post after post. An audience gets to know one person instead of a different stock face in every ad.
The roster is growing. We add creators for new niches, and a brand can commission a creator built for it alone, cast for that brand and nobody else.
What brands book
There are four formats on the Aurari site:
- AI UGC ads: talking reels and product showcases in a creator's own voice, in Hinglish or English, that look like her feed and not like an ad. Ready for Reels, Shorts and Meta ads, with hooks and variants for testing.
- Spec ad remakes: send a brand film and we remake it shot for shot with the creator you cast, matching every cut, move and title. Our first one remakes Levi's “Many Styles. One Original.”: 33 shots in 45 seconds, every cut on the original's frame. It is an unofficial spec, made to show the method.
- Virtual try-on content: your garment, jewellery or bag on the creator, generated from your product photos and checked against them for colour, print and cut. Stills and reels for listings, ads and affiliate posts.
- Always-on campaigns: a month in the creator's world around your launch, posted as one story (the build-up, the moment, the recap) from a weekly plan you approve.
More than the ads
An Aurari creator is a small business of her own. Each one has a page on Aurari that works as her portfolio and her link in bio at once: her films, reels and shoots, her try-on picks, her guides, and a button for a brand to book her.
Her try-on picks are a shop: numbered hotspots on each look open the store's listing. Those links are paid links and are marked that way, and she never claims to have bought or worn the piece. Next to them is the shelf, digital products sold by the studio and in each creator's voice, such as guides, Lightroom presets, caption packs and a free AI disclosure kit.
Consistency is the product
The hard part of an AI creator is not making one good picture. It is making the hundredth picture look like the same person as the first. Every Aurari creator starts as a character sheet: one face from every angle, her figure, her voice, her outfits and the places in her world. Every later shoot is made from that sheet, and each creator's sheet is public on her Aurari portfolio.
Every frame is AI-generated, and every take is picked by a person. Try-on work is checked against the brand's own product photo for colour, print and cut. Nothing is posted because a model said it was fine.
How a campaign runs
Aurari is built the way we build software for clients at Veoksha: in writing, in stages, with the client approving each one. A brand sends a brief in about four minutes; signing in is only needed at the moment it is sent. A producer replies within one working day with a fixed-price proposal.
From there the campaign moves through six steps in the brand's own portal: brief, proposal, scripts, production, review and delivered. The brand accepts the proposal, approves the scripts, and approves or asks for changes on every cut. Nothing is charged until the proposal is accepted.
Honest by default
AI creators only work if nobody is fooled. Every Aurari post is labelled as AI-generated, paid partnerships are marked as ads under ASCI's influencer guidelines, and our creators never claim to have bought, worn or used a product: try-ons are presented as try-on picks.
Why Veoksha built it
We build products we can run ourselves, and Aurari uses the same pieces as the rest of our work: AI pipelines with checks at every step, a client portal that shows each stage, and a person who replies within a day. If your brand needs content that looks native to Instagram and YouTube without booking a shoot, brief a creator at aurari.veoksha.com.
Questions, answered
What is Aurari?
Aurari is Veoksha's AI influencer and UGC ads agency in India. It builds, manages and casts AI creators, fictional characters with a fixed face, voice and world, in brands' ads and campaigns. It is live at aurari.veoksha.com.
What can brands book from Aurari?
Four formats: spec ad remakes of brand films, AI UGC ads (talking reels and showcases in Hinglish or English), virtual try-on content made from the brand's product photos, and month-long always-on campaigns.
Is Aurari's AI content disclosed?
Yes. Every post is labelled as AI-generated, paid partnerships are marked as ads under ASCI's influencer guidelines, and creators never claim to have bought, worn or used a product.
How much does an Aurari campaign cost?
Each campaign gets a fixed price in a written proposal, based on deliverables, usage rights and timeline. Sending a brief is free, a producer replies within one working day, and nothing is charged until the proposal is accepted.
Can a brand get its own AI creator?
Yes. Aurari can build a creator exclusively for one brand, with her own face, voice, personality and world, cast for that brand alone.